When starting a blog one of the best questions to ask yourself is why do I want to blog? It helps to remind yourself the answer to this question when you’ve gotten stuck in a rut, don’t know what to write about or are burnt out from blogging too much. Look at your why.
The why behind a blog varies from blogger to blogger. It can be as simple as wanting to become a better writer to wanting to become the most popular blogger in your niche to wanting to share your hobby with others. Here’s a list of several reasons bloggers want to blog and there are definitely more reasons than this:
- Build community with like-minded people
- Offer support and advice on a subject
- Share the process of a goal or commitment
- Have a hobby or spread the word about a cause
- Have a platform for something in the future, like writing a book or getting a new job
- Grow or start a business
- Stay connected with family or friends
- Have an online portfolio
- Practice writing skills
- Expand one’s horizons
- Supplement one’s business
- Document one’s life
- Share a passion
- Get one’s creations out to more people
- Communicate with customers
- Find clients
These are just a few reasons people may start blogging. Finding the true why behind the reason you want to blog is really important. Six months from when you start your blog you may say to yourself, no one’s reading this what’s the point? And you will be able to answer that question and be able to push through that moment of doubt.
The why is the goal
The answer to why do you want to blog is the goal of your blog. And it’s always a good idea to have that posted somewhere near the area you blog, to remind yourself of why you’re doing it. It might take months to build a substantial following and having that reminder in front of you, is always a great motivator when writing your blog posts.
For example, if the why behind your blog is to start a business. You can write on a post-it, “I blog because I want to grow my business through content marketing. My blog is where I do the majority of my content marketing. I want to share (fill in the blank with whatever your business is) to my perfect customer.”
Who is your ideal reader?
The second question to ask yourself and (the second most important question in blogging) the question that intertwines with the first is who is your ideal reader? Who are you writing for? What type of person are you expecting to be on the other side of that screen reading your words? The answer is never everybody. And you don’t want the answer to be everybody. Everyone has their own opinions, their own likes and dislikes and their own way of consuming information. There are people out there that don’t like to read. So everybody is never the answer. There always will be somebody that doesn’t like what you’re doing. So tailoring your blog to your ideal reader is the best way to get those specific people to find and consume your content.
Identify your persona
This is going to sound counterintuitive but bear with me. Next week we’re going to go into more detail about blog topic or niche. And this will help narrow down the ideal reader, but this week take some time to think about the person you want to be reading your blog and give that person a name. I suggest having at least two different personas.
It’s OK to Make Mistakes
Remember if you’re a new blogger, you have one of the biggest advantages – you have time to make mistakes. So while the numbers are low, the experimentation can be high. Once you start building a following, it will get harder and harder to change your niche, tone of writing and look. This is why it’s always a good idea to have an answer to why do you want to blog because once you have that answer you will be more likely to stick to the chosen topic and you’ll become an expert on that topic.
I would love if you would share in the comments, why do you blog? If you’re interested in blogging, what would you blog about? I can’t wait to see what all the different answers are.
P.S. This is my fifth blog. So it’s totally ok to start over again. Plus, it’s easy to restart!