It can seem like a pretty daunting task to naming your blog or business. It took me months to come up with my blog and business name and it’s a rather simple, boring name if I’m totally honest. It’s not the most creative name, but people know I’m either an interior designer or a web designer, just based on the name. And once you click on my website you know that I’m a web designer that blogs as well.So what’s in a name? Naming your blog is a very important part of creating a name for yourself in the online atmosphere. Remember don’t overthink naming your blog so much that it stops you from taking the next step. If you change directions in two years or just really don’t like the name a few years down the road, it can always be changed. It’s just better if you don’t have to change your name. So please, take the time to really create a name that you love and a name that you think will endure. But don’t take so much time that it stops you from moving forward with your dreams. For example, I went with a pretty generic sounding name because I wanted it to be able to change later on. I can still have a design studio and not design websites, but I can consult on websites or social media profiles as well in the future or teach about blogging through courses or e-books.
First and foremost, you want to do the “official” name check.
Here’s a quick rundown of the name check:
The Name Check
- Is the name confusing?
- Is the name easy to spell?
- Is the name easy to say?
- Is this name appealing to your readers?
- Does it reflect your blog in tone and feel?
- Can you grow the blog with this name?
Is the name confusing?
Does the name you have chosen reflect your brand? Does this fit along with the subject matter of your blog? You don’t want it to be misrepresentative of what you’re all about. Also, say the name out loud, does it make sense? If you have to explain the name or give a disclaimer along with the name, it’s probably not one you want to be using.
Is it easy to spell? Is the name easy to say?
Is the name appealing to your readers?
Be sure when naming your blog that you don’t use terms that only your specific niche may know. If you want people beyond your niche to find you, they won’t be able to because they don’t know that specific niche term you have used as your name.
Does it reflect your blog/business in tone and feel?
When coming up with a name, make a list of all things you want people to feel about your blog. While brainstorming names, check if the names go along with the tone and feel you want your brand to express. Do you want it to be professional, funny, serene or something else?
Can you grow the blog with this name?
Don’t be too specific with the name. If you’re not sure you want to keep with the subject of your blog or you think your business might expand into a different area, having a generic/broad name can be helpful. Getting people used to a new name can be difficult. It is possible to make the transition, it’s just not always the easiest transition. For example, starting with smallfurnitureforminiaturedolls.com and later deciding to add in fake tiny food for miniature dolls and regular sized dolls. The current name does not reflect that change, but starting with dollaccessoriesandmore.com, allows for a broader subject matter in the future. Boxing yourself into one super small genre, in the beginning, is not a good idea.