Graphics & Blogging

Graphics within the blogging realm are really important. Here I talk about what graphics you need and how to go about getting them.

 

     Graphics are probably the hardest part of blogging for me. I’m not very good with Adobe Illustrator or Photoshop. It takes me a while to google the right way to do something. I also can be pretty picky with how I like something to look, so it can take a while to get it just right. Even though, graphics can be challenging they are a very important aspect of blogging and your brand in general. Even if you have great content, graphics can help or distract from the content. As you can see I went for a simple look because I wanted people to focus on the content and for the design/graphics/logo to not distract. As I was launching this blog, I really thought long and hard about the graphics I wanted to use for the different aspects of the site. I made a list of all the graphics I wanted to create for the blog and worked on those to be ready for the launch. The list went something like this:
     logo
     3-5 different templates for blog posts
     social media graphics
     buttons
     opt-in forms

The Importance of Graphics

I worked my way through each of those graphics in preparation for the launch. I’m going to talk to you about the importance of each of these graphics and overall brand consistency. But before we get to that, let me explain why it’s important to have great graphics for your blog.

 1 – It catches the attention of followers on social media
Social media is one of the best forms of free marketing for your business and/or blog. If you’re using poor images to showcase your expertise people will be less inclined to check out your blog. Eye-catching graphics are the best to get people’s attention on Pinterest, Instagram, and Twitter.
2 – They get shared on social media more often
If you had to pick A) a high-quality original image or B) a poor copycat, which one would you pin? If you’re being honest, the high-quality original. You want your Pinterest boards to look good as well, so you pick high-quality, eye-catching original graphics to share with others and that’s what everyone else is doing as well, so be sure to produce well designed, high-quality, original graphics.
3 – It makes your business look legitimate
People are drawn in by the look of your blog, even if you have mind blowing content they won’t be as interested in it if it doesn’t look good. First impressions are very important to attracting and maintaining readers. Well designed graphics add a level of professionalism to your blog.

Logo

Your logo is what everyone will see when they first come to your blog, see a business card and/or an email from you. It can take some time to get to a logo that you love and want to keep for years. Don’t change it too often because people can get confused especially if you aren’t consistent with your social media presence. It took me a while to get to the logo that I like now. I spent so much time researching other logos, brands, and blogs. I finally found inspiration and came up with my current logo.

 

 

On my business cards, I added a box around the logo and changed the color (see below). So you can add variations to your logo because you want the option for it to look different in different places like black/white print media, presentations, packaging, etc.

 

 

 

Blog Post Templates

When it comes to blog post graphics, they need to be easy to read, not too busy and convey what the topic of the blog post is going to be. I figured out how to make templates in Adobe Illustrator and based on the category I pick the template I want to use and change the title. I have a different blog post template for each category – The Essentials of Blogging, Getting Started in Business, Blogging, Business, and Etc. As my blog grows and there are more categories; I will make more templates for the main blog graphic that sits at the top of the post and used for pinning to Pinterest.

If you need more graphics throughout your blog posts, you’ll want to make templates for them if possible. Templates can make it much easier to do the blog post graphic because the design is done and all you have to do is go in and change the words. You can make templates in Canva and Adobe Illustrator.

Since graphics aren’t the only way to make blog post templates, I will be talking about blogging photography at a later date. I know there are lots of blogs out there that add photos to the posts as well.

Social Media Graphics

If you can make some templates for social media that is great, too. The main blog post graphic at the top is great for Pinterest, but you need to resize that same or similar graphic for Twitter (420 x 220) and Instagram (1080 x 1080) as well. Even making some great graphics that are Instagram specific would be a great bonus. You can add some graphics with quotes or tips for Instagram and Twitter.

Having a cohesive theme or look to your Instagram photos is a good idea as well. I’ve started making every third photo on my Instagram a coffee shop photo, typically the cup and my computer because I like to work at coffee shops now and then. It hasn’t been a ton of weeks like that, but it’s a goal. A great app to use for Instagram is Planoly. You’re able to see what your feed will look like when you add a photo and plan out your Instagram photos in advance. You can see if the photo you’re about to post goes well with the theme/style you’ve created for Instagram.

Buttons

Everything on your blog needs to be cohesive, so the buttons for signing up for your newsletter or social media all need to go together. When designing your blog be sure that the colors are within the same theme. They don’t have to be exactly alike, but having them be similar is very good. It can be very distracting having the colors of the social media networks stay the same, especially if they don’t go with your branding colors.

Opt-in Forms

These can take up a lot of space on the page. As you can see at the bottom of this post, I have an opt-form for my newsletter. It goes well with my theme of black, white, gray and orangey-yellow accent color. When designing the different aspects of the blog, social media, logo, etc it all needs to have consistency.

The most important thing with graphics in blogging is consistency. Click To Tweet

Brand Consistency

The most important thing with graphics in blogging is consistency. You want your brand to shine through in all aspects including graphics you make and share. Getting to the point where someone can look at a graphic of yours and know that’s so-and-so’s brand without reading the article or seeing the profile name is a great goal! It can take a while to get there, but that should be the goal with graphics, blogging and your brand overall. Keeping your brand consistent will help with brand recognition overall. When your brand eventually starts getting recognized you’ll be glad you started with some brand consistency in mind. For more on branding, check out, branding – a quick overview.

 It can be very tempting at the beginning of a blog or business to want to share other people’s images as your own but doing that shares someone else’s brand on your profile. When sharing someone else’s content with their image is fine, but when sharing your own content you’ll want to make your own graphics. Don’t pass off someone else’s work as your own.  Canva and Picmonkey are great places to start making free images to share online with your followers on Twitter and Instagram. When making graphics for your blog, you can use those products as well and be sure they are shareable for Pinterest as well.
What is your favorite part about graphics in blogging?

6 thoughts on “Graphics & Blogging

  1. Great post. I used to be checking constantly this weblog and I am inspired! Extremely useful information particularly the closing phase 🙂 I handle such info a lot. I was looking for this particular info for a very long time. Thanks and good luck.

    1. Thanks, I’m glad I was able to inpsire you a little. I’ll be posting more regularly in the future. And just so you know, I’ll be starting my newsletter back up in mid-August/early Sept. if you’re interested in that type of thing.

  2. It’s a shame you don’t have a donate button! I’d certainly donate to this outstanding blog! I suppose for now i’ll settle for book-marking and adding your RSS feed to my Google account. I look forward to new updates and will talk about this site with my Facebook group. Talk soon!

    1. Thanks so much for sharing this site in your Facebook group. I’d love to check it out sometime. Let me know what it’s called!

  3. This is a really great post. I’m an aspiring blogger but I’m working on other side hustles at the moment, like web development. I still like to read your blog because I know you are getting your web design business off the ground and I’m excited to see how it goes for you! Again, great post! Lots of points I hadn’t considered and/or read.

    1. Thanks, Kim! Glad you found some new things. What other side hustles are you working on? I do a little bit of web development in my business as well. I’m curious, how did you find my blog?

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