The Importance of Graphics
I worked my way through each of those graphics in preparation for the launch. I’m going to talk to you about the importance of each of these graphics and overall brand consistency. But before we get to that, let me explain why it’s important to have great graphics for your blog.
Your logo is what everyone will see when they first come to your blog, see a business card and/or an email from you. It can take some time to get to a logo that you love and want to keep for years. Don’t change it too often because people can get confused especially if you aren’t consistent with your social media presence. It took me a while to get to the logo that I like now. I spent so much time researching other logos, brands, and blogs. I finally found inspiration and came up with my current logo.
On my business cards, I added a box around the logo and changed the color (see below). So you can add variations to your logo because you want the option for it to look different in different places like black/white print media, presentations, packaging, etc.
Blog Post Templates
When it comes to blog post graphics, they need to be easy to read, not too busy and convey what the topic of the blog post is going to be. I figured out how to make templates in Adobe Illustrator and based on the category I pick the template I want to use and change the title. I have a different blog post template for each category – The Essentials of Blogging, Getting Started in Business, Blogging, Business, and Etc. As my blog grows and there are more categories; I will make more templates for the main blog graphic that sits at the top of the post and used for pinning to Pinterest.
If you need more graphics throughout your blog posts, you’ll want to make templates for them if possible. Templates can make it much easier to do the blog post graphic because the design is done and all you have to do is go in and change the words. You can make templates in Canva and Adobe Illustrator.
Since graphics aren’t the only way to make blog post templates, I will be talking about blogging photography at a later date. I know there are lots of blogs out there that add photos to the posts as well.
Social Media Graphics
If you can make some templates for social media that is great, too. The main blog post graphic at the top is great for Pinterest, but you need to resize that same or similar graphic for Twitter (420 x 220) and Instagram (1080 x 1080) as well. Even making some great graphics that are Instagram specific would be a great bonus. You can add some graphics with quotes or tips for Instagram and Twitter.
Having a cohesive theme or look to your Instagram photos is a good idea as well. I’ve started making every third photo on my Instagram a coffee shop photo, typically the cup and my computer because I like to work at coffee shops now and then. It hasn’t been a ton of weeks like that, but it’s a goal. A great app to use for Instagram is Planoly. You’re able to see what your feed will look like when you add a photo and plan out your Instagram photos in advance. You can see if the photo you’re about to post goes well with the theme/style you’ve created for Instagram.
Everything on your blog needs to be cohesive, so the buttons for signing up for your newsletter or social media all need to go together. When designing your blog be sure that the colors are within the same theme. They don’t have to be exactly alike, but having them be similar is very good. It can be very distracting having the colors of the social media networks stay the same, especially if they don’t go with your branding colors.
These can take up a lot of space on the page. As you can see at the bottom of this post, I have an opt-form for my newsletter. It goes well with my theme of black, white, gray and orangey-yellow accent color. When designing the different aspects of the blog, social media, logo, etc it all needs to have consistency.The most important thing with graphics in blogging is consistency. Click To Tweet
The most important thing with graphics in blogging is consistency. You want your brand to shine through in all aspects including graphics you make and share. Getting to the point where someone can look at a graphic of yours and know that’s so-and-so’s brand without reading the article or seeing the profile name is a great goal! It can take a while to get there, but that should be the goal with graphics, blogging and your brand overall. Keeping your brand consistent will help with brand recognition overall. When your brand eventually starts getting recognized you’ll be glad you started with some brand consistency in mind. For more on branding, check out, branding – a quick overview.