Finding Your Niche

Finding Your Niche
There are so many posts about finding your niche. I’m hoping to explain it in a way that’s super easy and helps you figure out how to find your niche in the easiest way possible. Therefore, I have four different ways to finding your niche. First, we have to discuss the importance of finding your niche.

Do you need to figure out your niche?

Sort of. It depends on why you’re blogging. If you’re blogging as a hobby, or you don’t want to monetize your blog, then you don’t necessarily need to figure out your niche in the beginning. If you’re on the other side of the coin and want to monetize your blog, have a business or want to do those things in the future it’s better to have a niche in mind because your niche will give you purpose and focus for your blog.

Why do you need a niche?

You need to figure out your niche because if you’re blogging about two to three topics, it’s more likely that readers will want to read your content. If you’re blogging about anything and everything it’s a lot harder for your readers to engage in your content because they won’t know what’s coming next.
People use blogs sort of like books, they go to them for a specific reason. I read blogs about all sorts of things, like beauty, small business, blogging, food and more, but I don’t read them all in the same place. You want to be able to go into a “market” and be able to be a force to be reckoned with. Finding your niche helps you to carve out space in this online world. If you’re doing the same as everyone else, you’ll get lost in the crowd. You need to do something that will make you stand out.

Passion vs. Interest

Keeping up a blog on a regular basis is hard. I should know, this is my fifth blog. I’ve blogged about other things in the past that I haven’t been as passionate about, but blogging and starting my own business are all I think about these days. I’m getting ideas all the time. If you’re just sort of interested in a subject it may not be enough to sustain the stresses of running a blog that you want to monetize. Depending on how many days a week you will be blogging, you’ll pretty much be living, breathing and sleeping your subject because of blog posts, social media, emails and blog reading. So be sure when finding your niche you’re really passionate about the topic because if you’re not you may be more likely to get bored or burn out after a few months.

Four Different Ways to Finding Your Niche

There are a few different ways to finding your niche. Since everyone is a little different, I’ll be listing four ways to finding your niche below.
  1. Create a Tagline Niche Finder

               If you can create a tagline that describes what you’re blogging about. You’ve probably found your niche. Your tagline is a clear and succinct way to describe what your blog is to your readers.
  1. The Blogger with No Direction Niche Finder

               What are your goals with your blog?
                    Having a blogging goal is helpful because when you get stressed or burnt out, you can always go back and look at your goal for inspiration.
               Who do you blog for? Who is your audience/reader?
                    Knowing your ideal reader/audience helps you to tailor the posts to be most helpful for them. For instance, I write posts for bloggers. Also, I am creating a web design business and sharing my story for those who are unsure about entrepreneurship or are also in the beginning stages of business just like me. And having those two ideal readers helps me to tailor my posts toward their needs.
               What do your readers want?
                    Do they want to learn something new? Or do they have a goal they want to reach? Do they want to be entertained? Or do they have a problem? Are they afraid of something? You can help answer some of those different questions with your blog.
               What do you want to blog about? Are you passionate about a specific topic? What problem(s) are you solving?
                    When blogging, you can help people solve all sorts of problems. What problem can you solve? If you’re passionate about that problem, that can be a great niche for you. What subject are you able to teach someone else?
               Why do you want to blog?
                    Knowing the why behind your blog is another essential component of helping to prevent burnout. Unlike goals that end, your why will stay pretty stable. Also, you can always shift the why, in different directions as you become more experienced. While you’re just starting out you can experiment with a few different topics, but the more you can keep the blog topic the same the better. Because if someone stumbles upon an amazing post about something and searches for similar posts and finds none, the likelihood of that person coming back is very slim. Having consistency helps to maintain the professionalism and expertise of your blog.
               How do you want to blog?
                    Do you want to write posts? Make videos? What medium do you want to share on?
               What’s missing in your niche? How can you blog differently than your peers? What can you do that no one else can do?
                    What’s missing from the niche is the way you can dominate that slice of the internet. Finding your niche can make your blog skyrocket. It may take some time to fall into the niche and some SEO maneuvering to capture that number 1 spot on Google, but you can do it with hard work, time and patience.
               What do people come to you for advice about? Can you blog about that?
                    If you’re passionate about the same subject that people in real life come to you for advice about, you’ve got a lock on your subject. Also, you have a focus group in place and since people already come to you for that same advice. You can share the advice you’re giving to your friends in blog post form.
  1. The Newbie Blogger Niche Finder

               Make a List of Everything You’re Interested
                    This list helps us to figure out all the things you are passionate about big or small. Dump for a full 15 minutes. Just keep writing about every single thing you’re interested in.
               Circle the Topics that you maybe want to blog about. 
                    Circle everything that you think you would want to blog about. This isn’t the final list, there are a few more steps to go.
               Find the Themes
                    Look for themes or similarities in the topics that you have circled.
               Create Category Ideas
                    Now write posts ideas under the different topics that you have circled. If you have one category that has more blog post ideas than another. Those are the main topics that you can write about it.
               Give it a Trial Run
                    You’ll want to write out a few posts and see if that’s the direction that you want to go in with your blog. If it doesn’t excite you and you’re not passionate about it. it’s time to start all over again or go on to step #4. If it does excite you, then you’ve found your blogging niche.
  1.  Take your Time Niche Finder

               If you’re brand new to blogging and are coming up blank, just try out blogging for a few months. After a few months, if you don’t stick with it, you haven’t wasted much time on it. If you’ve been blogging for a few months and you do like it, look back at your posts and see what posts are most popular and the ones you enjoy writing. Those posts may intersect and that’s your new blog niche.
Finally, finding your niche can seem complicated and hard to achieve, but taking your time and answering a few questions or trying a few exercises can really make a big difference. I’ve included the newbie niche finder and the blogger with no direction finder into a worksheet that you can download and answer to help you figure out your niche.
Do you have your niche defined? What’s keeping you back from defining your niche? How can I help you with that? Leave a comment below.
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