A great business practice is to figure out your ideal business client. Figuring out your ideal business client helps you to weed out the bad ones when they come looking for the services that you provide. When doing this you need to ask yourself a few questions. I’m going to go over what those questions are and why they are important to figure out your ideal client.
Are they willing to pay your minimum rate or higher?
If they client is low balling you or isn’t willing to pay your minimum rate, why would you want to go with them? You need to be sure that you have the time available for when clients that do what to pay your minimum rate or higher come knocking on your door. This doesn’t mean you can’t give friends and family discounts, but keep it to 10-15% only and don’t go over that. Be sure that you say in the contract with your friends and family that they are getting a package valued at X about of dollars for Y% off and the total is Z. Major companies only give friends and family discounts for a limited time and a limited percent off, so you could offer some like that to your friends and family. If you know when the slow time of year is for you, you can do your discount services during that time. Friends and family usually wait unless they want it urgently and then they will be more likely to pay you for your full service. Continue reading “Figuring Out Your Ideal Business Client”
Content Marketing – What is it?
Content Marketing. It’s a word that gets thrown around a lot in the business/blogging circles. So what exactly is content marketing? It’s the idea that when content is produced in the form of educational information, the author is getting promoted as an authority on that subject. In order for it to really work though, you need to be consistent in producing content. Content can come in all sorts of forms – blog posts on your blog or someone else’s, tweets, Instagram posts or stories, Snapchat, Youtube videos, live streaming, newsletters, and more. Any way that you can communicate content, your information, is a form of content marketing.
Content marketing is great because you can start sharing your expertise before your business has gotten off the ground. It’s a great way to establish yourself as an expert on the topic. If you’re unsure about your blog/business, you can just dip your toe in by starting to share content. You can easily share on Instagram or Twitter without much commitment. To get noticed on Twitter, be sure to add an image with your tweet. Continue reading “Content Marketing – What You Can Do Before Your Business Starts”
There are a ton of reasons to start a business, but with every business, there are a few questions that you need to ask yourself before you start. I’m going to go over some of the essentials business questions to ask yourself before you get started. These business questions can help you realize if you truly have a great idea, push you forward even more or help you realize maybe I need to go back to the drawing board.
Essential Business Questions to Ask Yourself Continue reading “Before You Start Your Business, Ask Yourself These Essential Questions”