Content upgrades are a great way to get people on to your email list. Email lists are really important if you plan on selling anything in the future. Starting an email list at the beginning of your blog is a great way to slowly grow that readership. Content upgrades are an enticing way for people to join your list. In order to get the content upgrade the person has to give you their email. Some people may join your list, just to get the content upgrade and then unsubscribe, that’s okay because those aren’t the people who will eventually buy your products anyway.
If you’re unfamiliar with the term content upgrade, let me explain how it works with the example of a pdf. There are all sorts of things that can be content upgrades and we’ll get to those, but for this example, we’ll be talking about a pdf. So you write a blog post about the right way to water your house plants. So as an upgrade, if your reader gives you their email, you will send them a pdf that they can print out about how to water 20 common houseplants plus a spot to add their house plant watering schedule. This way they can print off this pdf and write out their very own house plant watering schedule. The great thing is that they are now on your email list and you can send them your weekly newsletter straight to their inbox.
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Today I’m sharing with you the blog post checklist I use when writing a post. All the items I need to have done before I publish my post. The blog post checklist ensures that I don’t forget anything essential for my posts. If you’ve been reading my blog for a bit, you know I’m all about having a great checklist. When I prep my blog posts in Evernote I put this checklist at the bottom of each note. To have this checklist in WordPress, I use a plugin call Pre-Publish Post Checklist, it’s has been updated in a while, but I haven’t noticed any problems, it’s a really simple plugin. I use this plugin to put the blog post checklist on the side of the post editor in WordPress. I’ve shared the list below, so you can copy and paste it and I’ve shared why I have a checkpoint for each item.
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Editorial calendars are important in many ways. The reason I love editorial calendars is they help me to plan posts in advance. Here are a couple more reasons why I like having an editorial calendar:
Consistency – one of the biggest benefits of having an editorial calendar is always having something to write about. The key to getting traffic and keeping traffic coming is having a consistent flow of posts for people to read. If there aren’t post for people to read they stop coming back and eventually, unless you’re amazing, they stop coming back altogether.
Streamlining – editorial calendars can help narrow down what to write about. Weeding out the bad ideas and not having last minute posts to write, the posts that are written will be higher quality and more thought out. This is important because keeping your niche narrow helps you to be a thought leader in a small space. It’s better to be a big fish in a small pond than a small fish in a big pond.
Planning – editorial calendars help you to plan your next post and even your next month’s worth of posts. Having a plan helps to keep you from not having a post to write for the next day. This also helps you to plan out your posts as far in advance as you want to.
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Last week, I wrote about graphics and blogging, today it’s all about photos and blogging. I feel like photos/images are very different from graphics. Graphics are something that you can create in a program like Canva, PicMonkey or Photoshop from scratch. Photos/images have to be taken with a camera and then if you want you can add graphics or text on top. There are a lot of things that you have to know when dealing with using photos in blogging. If you’re going to add photos to your blog there are a few main areas that you have to be aware of.
Where did the photos come from?
If you pulled the photo from a google search. You need permission from the photographer, it’s not good enough to just put who took the photo underneath the photo or at the bottom of the post or what site you found it on. The photographer could still come back and ask you take it down if they are nice or they could serve you with a notice of some sort saying you don’t have permission to use that photo, I will use legal action if you don’t take it down. Having permission to use a photo is very important. Permission can come in a few different ways – you paid for it, the photographer said it was ok to use it with or without credit, you took the photo yourself.
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I believe in promoting your blog before your blog officially goes live. If you can get on social media and build up a following, you will actually have someone to share your blog posts to once the blog goes live. This is important so that you have followers when your blog launch happens and you can share it with others besides mom. There are many different ways to get people to follow you online. I’m only going to slightly touch on them in this post.
When to start
You can start sharing on social media as soon as possible. Whether you’re promoting a blog or business the sooner you start, the sooner you will start getting followers interested in what you have to share. When starting a blog or business, you’ll want to snag the name on the social media platforms as soon as you can. If it’s not available you’ll want to find the best match and/or change the name of your blog or business, if possible.
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