Content Marketing – What is it?
Content Marketing. It’s a word that gets thrown around a lot in the business/blogging circles. So what exactly is content marketing? It’s the idea that when content is produced in the form of educational information, the author is getting promoted as an authority on that subject. In order for it to really work though, you need to be consistent in producing content. Content can come in all sorts of forms – blog posts on your blog or someone else’s, tweets, Instagram posts or stories, Snapchat, Youtube videos, live streaming, newsletters, and more. Any way that you can communicate content, your information, is a form of content marketing.
Why?
Content marketing is great because you can start sharing your expertise before your business has gotten off the ground. It’s a great way to establish yourself as an expert on the topic. If you’re unsure about your blog/business, you can just dip your toe in by starting to share content. You can easily share on Instagram or Twitter without much commitment. To get noticed on Twitter, be sure to add an image with your tweet. Continue reading “Content Marketing – What You Can Do Before Your Business Starts” →