I believe in promoting your blog before your blog officially goes live. If you can get on social media and build up a following, you will actually have someone to share your blog posts to once the blog goes live. This is important so that you have followers when your blog launch happens and you can share it with others besides mom. There are many different ways to get people to follow you online. I’m only going to slightly touch on them in this post.
When to start
You can start sharing on social media as soon as possible. Whether you’re promoting a blog or business the sooner you start, the sooner you will start getting followers interested in what you have to share. When starting a blog or business, you’ll want to snag the name on the social media platforms as soon as you can. If it’s not available you’ll want to find the best match and/or change the name of your blog or business, if possible.
Where to promote
While you’re writing posts and getting your blog designed, you can take the time to tweet a few times a day and connect with other people on Twitter. Using Twitter analytics will help you to see when the best time to tweet it is. Give yourself a few days before you go check your stats. Starting a Twitter chat is a great way to get your name out as an authority or you can participate in a chat someone else has created. That’s how I got the opportunity to post on One Woman Shop.
You can create a Pinterest business account and start creating boards and participating in group boards. I think this is a great way to promote your blog. Sharing great content can help you to be seen as an authority/expert on the subject you’re sharing.
Be sure and comment on blogs you read. You can even email your favorite bloggers for help or just to tell them that you enjoy reading their blog. Next time they see that you’ve tweeted something about them or a topic they blog about they may retweet it and it can be the start of a great relationship. Maybe in the future, you can collaborate that blogger as well.
And be sure and connect with bloggers at your same level. Search for blogs that have been around for less than a year. You can see who’s pinning to group boards and check out their profiles and their blogs. You can also reach out to them to collaborate in the future when your blog has more readers.
Creating a newsletter to help people to see what you’re all about in the beginning is great. If you’re planning on creating content specifically to make money, starting a newsletter out early is the best way to go. The newsletter can be shared on Twitter and Pinterest. Sending out a newsletter once a week will help keep your project at the front of people’s mind. Sending out a newsletter before your blog is live is a great way to show people that you have expert knowledge.
Getting followers on Instagram is a great way to post about your blog, business and/or newsletter. Instagram Stories can be used as a behind the scenes look into what it’s like to be a blogger and/or business owner just starting out. You can share a small excerpt of what’s to come in the next newsletter.
This is one of the best places to promote your content. I’m not a big fan of Facebook, but it’s where a lot of people are online. When promoting, it’s best to go where the people are. Sharing on your personal page is great or you can separate the personal and professional by creating a Facebook page
. You decide how you want to share online.
How to Promote
When to comes to promoting the launch of your blog/business, you need to be consistent. Social media is one of those things that you have to be on all the time in order to get noticed and keep your followers engaged and wanting to come back to you for more. Setting up an editorial calendar is a great way to stay consistent with sharing content. You don’t necessarily need to know what you’ll post, but having the time and date you will be promoting is great. In my post on content marketing
, I talk about how often to post on each social media platform mentioned above. Using programs like Buffer
, or Coschedule
can help you schedule your posts in advance.
When to Launch
I don’t really think there is a good or bad time to launch. It’s really a matter of if you’re ready to launch. Some people like to launch a blog at the beginning of the month, the week or the new year. Some people want to hit a number of followers on Pinterest or Twitter before they launch their blog. As long as you are ready with an editorial calendar and a posting schedule you’ll be great.
When do you think someone should launch their blog? If you’re a blogger, when did you launch your blog?